There’s lots of talk around ethical beauty and ethical brands these days, as more and more people are looking to engage with brands that align with their core beliefs. With more awareness of the impact industrialisation has on the environment and on animals, we’re looking to brands to step up and show us how they’re tackling the issues that their company is currently contributing to. One industry in particular looking to tackle these challenges, is the beauty industry. But with an influx of ‘ethical’ beauty brands now on the market, how do you know if a brand is actually ethical or not?

ethical beauty brands

Ethical brands

The Oxford Dictionary defines the word ‘ethical’ as ‘avoiding activities or organizations that do harm to people or the environment.’ That means that an organisation should have the best of intentions when going about their business. This can include an ethical ethos that they carry throughout all their activities and product development, socially responsible initiatives, and ensuring they don’t harm people, environment or animals in the process. Remember, it should not just come down to one socially responsible campaign but a factor of all the things the company does. So what does this look like for a beauty brand?

Certified Cruelty Free

You may have seen the Cruelty Free certification around, but do you know what it actually means?

According to Choose Cruelty Free, for a brand to be certified cruelty free their products and their ingredients cannot have been tested on animals. This means that not just the product itself is cruelty free, but the ingredients are too. Now brands need to have more awareness of their suppliers’ ethical practices, and suppliers are rewarded for ethical practices too which encourages the whole supply chain to act in this way.

Brands also need to have been practicing as a cruelty free organisation for a minimum of 5 years before they apply for the Cruelty Free Certification. This means you know that a brand hasn’t just decided on a whim to apply, and that they are dedicated to an ethical cause.

cruelty free beauty certification for ethical beauty brands

Environmental impact

For companies truly aiming to be ethical, they will have considered the environment in the everyday practices they partake in. For example, they might have a recycling scheme which aims to reduce waste internally and for their customers. Or they might source locally to reduce the carbon footprint of their deliveries. They may even make an effort to repopulate natural ingredients that they take from the Earth, to reduce the impact of consumerism.

There are many ways to reduce the environmental impact of a brand, but what’s important is how it is implemented. Be sure to understand what the brands goals are (usually found on a brands website), and understand how these goals impact their operations day to day. It can be easy to say a bunch of nice things, but if they still package using the cheapest materials without considering its environmental impact, they may just be all talk.

Caring for people

Last but definitely not least, is how a brand cares for the people in their organisation. There are many reports of poor working conditions for employees, especially in the fast fashion industry. It’s important to know a brand’s stance on employee working conditions and rights, as you may be unknowingly supporting unethical trade.

Another thing to note is how a brand cares for their customers. This goes beyond great customer service, and considers the ingredients they use and how they market to their audience – do they have people’s best interest at heart? In regards to beauty, this will mean brands use high quality ingredients that won’t damage your skin in the long run. They will also explain their ingredient list clearly so you know what you are using, and won’t try to sell you anything that won’t actually be beneficial for you.

So there you have a few ways you can identify an ethical beauty brand, and make better choices that align with your morals as a customer. Be sure to research a brand you’re wanting to try, and don’t be hesitant to ask questions. At Pure, we take a holistic approach to the care we take for the environment, animals and people. We only use and stock brands (like Aveda, iKOU and Zoya) which fit our ethical beauty ethos, and live and breathe care into the world around us every day.

You can read more about the Pure brand here.

Getting a body massage often feels like a fairly luxurious treat for yourself, that you maybe only get once a year (if you’re lucky). But what if I told you that body massages should be thought of as more than just the occasional time you get to spend on yourself?

Body massage provides your mind and body with a range of benefits that are hard to ignore. And those who commit to regular treatments will often reap the most benefits from body massage. So what are these benefits we’re raving about? Read on to find out more…

Benefits of body massage

Massage boosts your mood

We’ve all experienced that amazing feeling of relaxation during and after a massage… you walk out of your treatment on a cloud. This happens because more endorphins are released in your body during a massage, and stress related hormones (like adrenaline and cortisol) are reduced. So, you can imagine the effect this would have on your body long term with regular massage treatments, as less stress can strengthen your immune system and leave you feeling happier and healthier overall.

Studies have also indicated that relaxed muscles can help to relieve stress in the body. Relaxing your muscles can be done in a variety of different ways, but regular massage is especially helpful in removing tension and maintaining healthy muscles. This is especially helpful for those who are in high stress or pressure situations regularly, and find it difficult to wind down.

Massage improves circulation

Regular body massage will help to keep your blood moving around your body, as the massage movements stimulate your muscles and blood vessels. This has many benefits including improved muscle and organ functionality, increased cell regeneration, boosting the health of your skin, and increasing oxygenation in your blood. Using massage to improve circulation is also a great option for those who find it difficult to get out and exercise regularly.

Massage stimulates your lymphatic system

The movements and techniques used in a body massage will also help to stimulate your lymphatic system, and aid in moving the lymph fluid around your body. This has many great long term benefits, as a stimulated lymphatic system will remove waste from your body properly and fight off infection better – keeping you healthier. Massage can also help to drain any excess fluid in your body and remove swelling. This makes it a great treatment for those who suffer from regular swelling in their body (legs, hands, feet), and for those who have an under active lymphatic system.

Massage increases joint mobility and flexibility

Joint mobility naturally decreases as we age, which can have a significant impact on your posture and overall movement. Joints tend to become stiff as cell turnover decreases and fluid retention increases. This is where massage can help to keep you moving. By improving your muscle relaxation, blood circulation, and lymph drainage, you’re in turn improving your body’s cell turnover, ability to repair itself, strength of your immune system, and overall health and movement.

While this point may only sound like it’s relevant to those over a certain age, it’s actually important for people of all ages to acknowledge this. We need to be aware of our bodies and look after ourselves now, to enjoy a happier and healthier life down the track.

Massage improves your skin tone

Regular body massage will help to increase circulation and the cell turnover in your body, which affects your skin in a multitude of ways. For starters, it brings fresh oxygen and other nutrients to the skin which aids in healing scars, sores and acne. It also helps to reduce the aging process, and the increase in nutrients helps to keep your skins regenerative processes active. Regular massage also nourishes your skin with the oils being used, which in turn improves your skin tone and elasticity. Ensuring that your massage therapist is using natural plant oils will mean you reap the most benefits from your massage treatment.

So there you have five benefits of body massage for a variety of different bodily functions. If you like the sound of improving your mood, circulation, lymph drainage, mobility and skin tone, consider booking regular body massages.

We recommend committing to a massage every 4-8 weeks, depending on your availability and individual needs. Setting a habit is the hard part, but be sure to stick with your massage routine and your body and mind will be seeing the benefits in no time.

Looking for one of the best massages in Adelaide? View the range of body massages available at Pure here. We specialise in relaxation and hot stone massages for every body type.

Winter in and around Adelaide can really be a beautiful time of the year. Despite the temperature dropping, we feel more of an excuse to cosy up next to a fire with a warming glass of red. But with this extra winter cosiness comes some other discomforts.

I think we can all relate to feeling more lethargic and maybe even stiff during the cooler months. But is this just in our heads, or is there a reason we actually feel like this? This question does come up during winter, especially as we work our way through more tense muscles – how does the cold weather affect your body?

Feeling SAD

You’re not dreaming – the winter blues are actually a real thing, known as Seasonal Affective Disorder (SAD). SAD can contribute to your overall feelings of lethargy, but some people can be more susceptible to this than others. While the cause is still fairly unknown, SAD has been linked to a lack of sunlight which is common during the shorter days of Autumn and Winter.

To combat symptoms, it is recommended to try get as much sunlight as possible during the cooler months. Sunlight is a great mood booster, so be sure to make the most of any small pockets of sunshine you find. It is also worthwhile to ensure you’re exercising regularly to boost your serotonin levels which will ultimately improve your mood. Also consider your diet and how the foods you eat can either improve or deplete your mood.

Joint pain

While cold weather hasn’t been known to exactly trigger joint pain, it has been known to amplify existing pain. This is very relevant to those who suffer from arthritis. While the exact cause of this is unknown, it is believed that cold weather constricts blood flow from your body’s extremities in an effort to keep them warm. This in turn heightens any nerve responses which can lead to increased pain.

While increased pain can mean you want to be less active, immobility can actually lead to worsened pain and stiffness in joints. So it’s important to keep moving! Keep your activity to a light walk if you’re not feeling up to much movement, and remember to wear gloves when outside to keep your hands warm. Massage is also a great way to keep your circulation moving when you’re feeling less active.

Stiff muscles

As mentioned, cooler weather constricts blood flow which can also make your muscles feel more tense than usual. If you’re usually quite active, this can be a problem as your muscles and tendons are less flexible which can result in greater risk of sprains and strains. However, this shouldn’t be a reason to give up your workout routine during winter!

If you can, try to workout indoors as the temperature can be regulated better so your muscles will warm up faster. If you’d still prefer to exercise outdoors, be sure to take extra care with your warm up routine and take care during exercise to avoid unsteady surfaces. Again, massage can also be a great remedy to ease tense muscles during winter and encourage better circulation.

Dry skin

Many people notice that their skin gets flaky, or their moisturiser doesn’t go as far during the winter months. This is extremely common, and happens when cold, dry air evaporates moisture in your skin faster. Your skin also produces less oil during cooler months, as your sebaceous glands are stimulated by warmth. Another factor leading to dryer than normal skin in winter can be the use of heaters. While the air is warm, it is also quite dry and and can quickly dry out your skin – especially for those in heated offices all day! We can also be less likely to drink water in winter, as we perspire less and potentially workout less. This ultimately leads to dehydrated skin too.

During winter it’s important to take extra care of your skin. We often recommend re-evaluating your skin care routine – and this applies to your body and your face. You’ll often find that you’ll need a richer moisturiser, and potentially a less astringent body wash or facial cleanser. If you’re unsure what you should be using on your skin, be sure to chat to your beauty therapist who can recommend a solution for you. Also remember to drink plenty of water. We recommend keeping a bottle of water with you at all times so you develop a habit of staying hydrated throughout the day. Lastly, consider how a massage can help your skin get the moisture it needs! Natural oils on your skin is a great way to replenish dry skin, and regular treatments provide the upkeep your skin and body needs throughout the year.

So how does the cold weather affect your body? While every body is different, I hope this article gives you a better idea as to what may be happening to your body during the cooler months. And more importantly, ways you can feel a little better! If anything, remember to keep moving, drink plenty of water, and why not consider getting a massage at Pure – your body will thank you for it!

You can view the range of massages we have on offer at Pure here.